To craft a truly successful brand, to make "brand magic" there are two epic journeys a brand builder must endure. These tasks might take place at the same time, or they may occur successively, but for a brand to stand out, win hearts and capture imagination, both elements must be present: …
Finding Your Human Purpose: Why Map
The first step in creating a brand is to give it a purpose. Businesses do this wrong all the time. Superficial or temporary meaning does not an authentic brand make. Ideally, for it to work like magic, it needs to come from the inside-out, not the outside-in. Very rarely will …
Creating Your Brand Statement
One of the important brand assets you will want to ensure you have on hand is a simple, short statement that describes why & what you do (and sometimes, who you do it for). Nic calls this a 'brand statement'. Now of course, the more short and simple something is, the more difficult it is to …