One of the most difficult and common setbacks that business owners (and lots of other humans, for that matter), is quick and effective decision making. When you’re an entrepreneur trying to do it all right and get it all done, you simply cannot afford to get sucked in 'analysis paralysis'. But, …
What is a Brand and Why Do I Need One?
One of the most important things to understand about a brand (and I think most difficult when you’re new to the idea) is the magic stuff that makes a brand a brand. Our resident brand expert here in Working with Dog is Nic…. She believes the stuff that makes a brand a brand, starts with …
Who is my Ideal Client for my Pet Business?
Welcome to the beginning of your new, better understanding of your ideal client! Today we want to walk you through the basics of understanding who on earth you should be trying to sell to. First though, we want to start but putting this whole conversation in context. Let's look at how this topic …