Your Brand Statement The most important piece of messaging in your entire business is your Brand Statement. This is the most magic bit of messaging of all, acting as your 'elevator pitch' - the perfect intro when someone asks you 'what do you do' and the perfect copy for your home page and social …
Your About Us Page
Your About Us Page Did you know the ‘About Us’ page is the second-most visited page on most websites? It’s SUPER important - so if you do nothing else, make sure you: Have one Have a photo of yourself there Have a good call-to-action on the page to get people to go where you want …
Common Pet Industry Avatars: Facts & Feelings
Get advanced insights into common pet industry avatars from 2 experts that together have 20+ years of experience in the pet industry. Go beyond the statistics and discover the values and culture that drive their decisions, the networks they're a part of, how they're spending their time and how they …