Did you know that Google searches for "dog food ratings by brand" have risen 250% recently? Likewise, Google searches for "cat enrichment activities" have risen 200%. One of the most important bits of data your business needs to succeed in marketing is keyword research. Keywords are little …
Multi-Media Content: Choosing Topics & Titles Using Google Adwords
One of the most helpful ways to choose the topics and titles of your multi-media content is to use "long tail" keywords - phrases that people are regularly searching for online. To get long tail keywords you need to start with some "short tail" keywords - which are not phrases but word combinations …
Outsourcing and the Content Process
We know what you're thinking... can I just hire someone to do this for me? Short answer: Yes, yes you can. Long answer: It's not as simple as just handing the whole thing over The Content Process Strategy (the plan) Implementation (the doing) Measure & Improve (figuring out …