As you begin your content journey, or work on improving your content game, the most important thing to remember, is that the whole point of this strategy is to SERVE your customer, not SELL to them. However, with that said, content is marketing, and the reason you do any marketing is to lead to …
Choosing Your Pet Business’s Best Content Medium
When we use the word 'content' most people automatically assume that we're talking about 'blogging'... As in, writing blogs or articles. But luckily, content can come in any form and it doesn't have to be the written word in order to be effective. In fact, there are fare MORE effective ways to …
What is Authority and Why Do I Need It?
Last month we focused on all of the magic stuff that makes a brand a brand, namely how combining popularity (& authenticity), profit and power can form a type of business that is SO MUCH more than just the exchange of money for goods and services. While this isn’t easy or fast to do, both Nic …