Pet Photography Profit Bootcamp
The Essential Business & Marketing Course for Pet Photographers
So Much More Than Just A Pet Photography Workshop.
Finally, a Holistic Business Course for Pet Photographers, Focused on Results
Let’s get real.
You did not decide to commit to a life as a pet photographer in order to fret about money, feel too busy to eat, sleep or socialize… to drown in paperwork, survive a series of disappointing marketing ‘failures’ or cry over emails.
No. That is not what you signed up for.
The road for pet photographers is uncharted and unsupported by the mainstream.
We do the best we can to piece-together pet photography workshops, wedding + portrait photography courses, and basic business advice to get some semblance of a roadmap to lead us to profitability, publishing deals and pricing that works for us.
Sadly, so many of these resources are ‘one-size-fits-all’ solutions, promoted by photographers who have found success via the one route they teach.
Don’t get me wrong, there is nothing wrong with teaching what we know – it’s generous and thoughtful (and really hard work) to create workshops, courses and materials for others to learn from. The problem, is that there is more than one road to Mecca. In fact, chances are good that someone else’s ‘secret formula’ isn’t going to work for you if it’s based on their skills, resources and priorities.
Bootcamp is Different.
This Pet Photography program is all about YOU. Your life. Your business. It is about discovering YOUR secret formula based on your skills resources and priorities, not mine.
5 Secret Bootcamp Ingredients
that ensure you walk away ready to take your business up a notch (or 100)
1. Content
The bootcamp content is built on a decade of real-world experience in the business of pet photography [both from my business and others’ as well] PLUS insights from multiple other pet businesses AND a foundation of academic expertise from a Marketing Masters degree. This mix creates an incredibly powerful results-oriented curriculum that is not-your-typical pet photography workshop!
2. Focus
The focus of this bootcamp is on your business… your pet photography business. It is not one-size-fits all advice, it is a series of education and exercises to help you unearth your unique resources, talents, opportunities and advantages and help you apply them [with laser focus!]
3. Community
One of the more surprising elements that makes Bootcamp brilliant, is the tight-knit community of Bootcampers and grads over in the Private Facebook group. It’s always buzzing and there are always supportive voices there to provide feedback, advice and constructive critique. The bootcamper-only status makes it a very safe and intimate space to open up & share.
4. Mindset
Although I don’t necessarily list this as a ‘selling point’ of the program – a big part of what ends up happening during bootcamp are some fundamental mindset shifts. A new way of seeing, or permission to let go… A series of discoveries about yourself or a fresh look at what you’ve got to work with that inspires new and exciting opportunities. This is where the transformation starts!
5. Nic
This one is not meant to be boastful, but the unique gift that I bring to the table is the ability to see what you might not be able to see… To pluck ideas out of your unique situation and help give your ideas some concrete steps to completion. The positive feedback I get again and again surrounds this skill (probably what makes me a decent photographer and designer too!) but you’ll be amazed how helpful I can be in 5 minutes – let alone 45!
Bootcamper Experiences:
Sound Good? Get in!
BUY NOW: $1499 BUY NOW: $279/mo.
Who is Behind Bootcamp?
My name is Nichole, but you can call me Nic.
My story is a meandering one, but central to my tale is pet photography. I am a pro pet photographer, an advocate of the pet photography industry and a connecter of pet photographers and gigs.
I am also a serial petprenuer. An author, designer, consultant, speaker and marketing expert. I am a maker, a risk-taker and a dreamer. I am obsessed with building and growing relationships + dog brands.
As a professional, my greatest experience lies in branding and growing pet businesses big and and small, which gives me a unique perspective in the world of pet photography.
As a person, I am an empath. I listen and I connect. Which gives me the ability to understand what you cannot say and the skills to help you make it real.
My clients have included giants like Purina, Petco, Halti, Victoria Stilwell, Starbucks and W Hotels plus hundreds of small businesses and entrepreneurs just like you. My decade-plus of experience has been lovingly poured into this transformational 7-week online pet photography business bootcamp. I have painstakingly designed this course to effectively cut through the chaos, questions and confusion, so that you can take huge leaps forward in your business in the shortest amount of time possible. While at the same time setting the stage for sustainable success moving forward.
I consider myself a fairly accomplished person, but I have been honored and humbled to discover that this Bootcamp is one of my greatest masterpieces to-date. Truly, I can’t wait to share it with you!
xx J.Nichole Smith, dane + dane studios
Words from Bootcamp Grads
“I wanted a course in business, not photography. This is it.”
“I walked away from bootcamp with much-needed clarity (oh and I now understand much more about the process of commercial photography!) I enjoyed the weekly calls, hearing Nic and the other attendees too. I also liked the fact that the homework was broken down into actionable chunks of work. I would recommend Nichole’s services and Bootcamp to those who are having trouble pricing themselves and attracting clients. I enjoyed the fact that she has a different perspective – she is a business person first. I wanted a course in business, not photography. This is it.”
– Karen Weiler, Posh Pets Photography
“I changed my product offerings based on Nic’s advice and booked 3 sessions within a week of switching!”
“I am so thrilled that I invested in this bootcamp. I didn’t need a workshop that taught me how to use my camera or pose a dog. I needed a better idea on how to serve my clients and attract new ones. The ideas and tools that were shared were invaluable and have already had a measurable impact on my bookings! (I changed my pricing and product offerings based on Nic’s advice and booked 3 sessions within a week of switching!!)
I have direction on where my web design will go to differentiate myself from the crowd and I have a premium session plan that is a dream! It’s made me a better service provider and a happier business owner by giving me the tools to work “smarter not harder” and really run a business that fulfills me on both a professional and personal level.”
-Carina , FuzzyPants Photography
“I have had so many lightbulb moments working with Nichole!”
“Nichole is reliable and smart. The things she thinks up on the fly are so impressive. I have a degree in business and entrepreneurship, so in theory, I should be pretty good at doing this on my own, but, ‘every shrink needs a shrink!’ Haha. I would recommend Nichole’s services to just about anyone with a business at any stage of their business.
With Nic’s help I have gotten focus and have found ways to make my business work for me and my lifestyle. I have had so many lightbulb moments working with Nichole! So many of them involved her observing me and my business and giving me focus and guidance.
Doing the Bootcamp program was like a day at the spa for my business; I feel like my business looks better and feels better – and I am not even done yet!”
-Holly Montgomery, BrindleBerry Pet Photography
“My profit from one sales session paid for my investment bootcamp!”
“Ihad my very first IPS session during the bootcamp. However, I had no intention from the start of booking this client to actually have an IPS session… My original plan was to send over the images in an online gallery and contact her to find out what she wanted to order. I had my first 1:1 with Nichole and she insisted that I go through with the sales session. I did, but I was so close to canceling and just doing it the way I originally planned. But I kept thinking of our talk and something just gave me the balls to follow through…
Result: With her guidance, my profit from that one sales session paid for my investment bootcamp! I’m so glad I took her advice!
-Amie Piccioni, Amie P. Photography
So much more than “pretty pictures” and “better pricing”
“The work I have put into this has come back to me in ways I could not have predicted. This has been a catalyst for so much more than “pretty pictures” and “better pricing”. I would absolutely recommend both the Bootcamp and the 1:1 services to anyone that is ready and open to take that next step in creating a profitable life. I love Nichole’s ability to think big and giving me permission to do the same. Her support is unwavering and I also love her sense of humor and ability to push me.
It is also very inspiring to see the changes that the other members are making in their businesses and how supportive everyone truly is with each other. I feel super special to be part of this community and be able to get to know Nichole.”
-Mary, Mary Siani Photography [exciting new brand coming soon!]
“We did more in bootcamp than I could accomplish myself in two years!”
“Thanks to our work together we put words into actions. Nichole understands the unique set of challenges we face because she was one of the first to face them! I trust, value and admire Nic as a photographer, designer, entrepreneur and marketing specialist. But I can say bootcampers better be ready to do the work.
I can’t say enough about what Nichole has done for us. I feel like we did more in our bootcamp than what I have been able to accomplish myself in two years!”
-Nat, the Labs & Co.
How Does it Work?
– This course is currently on hiatus –
Each week we’ll have a LIVE video-chat meet up where I will present our focus topic for the week and assign a challenge for your business and homework. At the end of each lesson, we have a long Q+A session where we discuss your individual questions and challenges. But don’t worry if you can’t make it every week, You will be able to download/keep all the recordings so you can revisit them anytime you need to rework the lesson.
During the week we’ll connect in our private Facebook group for support, sharing + community. This is already a super fun group of super-motivated pet photographers – everyone is kind and eager to help!
After the program ends you will have access to discounted one-to-one consulting with me and other fantastic support tools and bonuses for free – so you don’t ever have to go-it alone again!
All You Need to do is Show Up:
The real magic in this course is in the synergy between the content, your open mind and my objective and experienced perspective. Sometimes you need the right mirror to see yourself the way you’ve always hoped but couldn’t quite focus in on.
I can’t over-emphasize the value in the one-to-one sessions in this course:
Typically a deep-dive with me in my 90 consulting program is regularly $4999… but now, for a limited time, you can join this six-week Photography Profit Bootcamp for just $1499.
Think about how quickly you can earn that investment back… in one sales session? Two? But the learning is for life [and so is your access to the modules + the Facebook group] and wins keep coming!
In exchange for, I simply ask that you participate fully in the program (usually about 4 hrs a week) and are willing to provide feedback on your experience and results after the fact.
What is included?
Pet Photography Profit Bootcamp is an immersive group coaching experience taking place over six action-packed weeks.
Made up of 5 marketing strategy modules + one BONUS marketing planning week, this Pet Photography Profit Bootcamp will offer invaluable insights and homework in the areas of savvy business and time management, personal branding, profit, sales, pricing, marketing, commercial and stock photography and much, much more.
The course is supported by a private {and awesome} Facebook group and your VERY OWN 1-to-1 consultations with course facilitator, pet photography veteran and marketing expert, J.Nichole Smith.
Round-up of what Bootcamp includes:
+ 6 video call ‘lessons’ with LIVE Q+A
+ Weekly Homework, templates, swipe files, planners & resources
+ Lifetime Access to the Private Facebook Group
+ Lifetime Access to new/updated versions of Bootcamp
+ Two 45 min. coaching sessions with Nichole
Call Schedule
Our calls take place Tuesdays at 8am (PST) – all calls are recorded and uploaded so even if you can’t make the calls live you can still get all the value!
Week 1: Why
Week 2: Who
Week 3: What
Week 4: Where
Week 5: How
Bonus Session: Marketing Planning
Actual, Tangible Results
“The one-on-one sessions were worth far more than what I paid”
“…that combined with the group calls was really invaluable. I never felt like I was getting “one size fits all” advice. Even the group call information was so easy to tailor my individual needs.
I’ve always had an idea for the direction I want my business to go, but this is the first time I’ve felt like I have specific goals and a plan for actually achieving those goals. Plus I never would have had the guts to make the changes I’m now excited to make before this course!
I would recommend this bootcamp to anyone who is looking to move their photography business forward. I signed up because I felt like my business was stagnating, and now I feel like I’m in a completely different (and happier) place!”
-Blue Amrich, Beyond the Fence Photography [formerly Blue Amrich Studio]
Before.
After.
“I now have a new direction for my business and brand that fits me much better and my mindset is different”
“I liked that you were open in sharing your own experiences with us and you are no fluff! You pushed us to really dig deep – think and work hard. The course provided good value for what I paid to join. So glad I did it! It turned my biz around… I now have a new direction for my business and brand that fits me much better and my mindset is different, so I have a more healthy perspective on my business….
THANK YOU, THANK YOU for all your help with re-booting and re-branding. You realize you’re more like a life coach then solely an entrepreneur coach, right? 😉 You make us figure out our why it makes us dig deep into who we really are and what we really want.
I now treat my time with more respect, I am more focused and I even made new friends – I love the Facebook group!”
-Mandi Pratt, Greyboy Pet Prints
Before.
After.
“Once I realized my Why… it all flowed…”
“Once I realized my Why… it all flowed so well. Thank you for stirring it all up and for the inspiration to create something that is uniquely me. Looking forward to what the future holds. The target is much clearer now. XO
-Robyn Arouty, Robyn Arouty
Before.
After.
“Ever since taking your bootcamp, everything has changed.”
“Nichole, I just have to gush for a minute. Ever since taking your bootcamp, everything has changed. It’s like a door opened in my brain, and I walked through that door and everything on the other side looks different. I’m seeing opportunities for profit EVERYWHERE now. Someone said to me the other day, “Looks like all your hard work is finally paying off.” I thought about it for a second, because I knew something was wrong with that statement. Then I realized, it’s not the hard work that is finally paying off. It’s the smart work.
I did the hard work for years, and I literally walked away with zero dollars. I’m doing the smart work now, and it’s changed everything. And here’s what’s so exciting to me…it’s like there’s no going back. I just SEE things differently now. I think about them differently. I think about myself and my time differently now. I see the value in my time, my skills and my brand, and I don’t have a problem charging appropriately for it anymore. I raised my holiday mini sessions from to $99 and there was such demand that I had to add a second day and there is still a waiting list!
It’s crazy. Just wanted to say thank you again, because I feel like I got a lot more out of this than a just a 6-week bootcamp. It feels like a forever shift in how I do business, and for the first time I’m feeling like I might actually BE in business for a nice, long time. :)”
-Jennifer, Grumpy Pups Pet Photography
Before.
After.
No matter where you’re at in your pet photography business… This bootcamp will get you on the path to making more money, in less time, while actually enjoying the process.