Last week's little workbook was a warmup for the planning that you'll no-doubt do (or perhaps just feel guilty for not doing) in the New Year. I mean, let's be honest, we have a long list of stuff to accomplish, and for some reason sitting down to set and commit to goals is pretty easy to put off, …
Marketing Systems: Leads
Last week I challenged you to draw out your 'flow of business' on a piece of paper. Then I suggested you download this guide to get cozy with the 'G Suite' (Google Apps like analytics, sheets, docs, forms etc. all of which I use ALL the time in the implementation of my marketing systems). This …
Why Your URL Matters
What is a "URL Structure"? I want to walk you through a quick concept today, that you may not implement right away, but you should definitely start looking at and potentially planning for in your next web refresh. One of the most impactful on-site changes you can make to increase the findability …