Life is too short to spend a third of your waking life at a job you hate, or trying to please a boss who doesn’t appreciate you. If you love dogs and can’t imagine anything better than starting your own dog-centric business, here’s the top-ten reasons why your canine obsession could actually be a …
How to Target & Convert Leads on Twitter: an Advanced Guide for Petpreneurs
Any time we embark on a marketing campaign, it is essential to consider these 5 key questions: where can I find my potential customers? how can I connect with them? how will I convert them? how much will it cost me per conversion? how can I scale these activities? You might …
D.I.Y. Brand Guidelines
"A brand does not begin or end with a logo and a sweet set of fonts and colors. Your brand is your voice." - Natalia Martinez, the Labs & Co. Brand. Oh how I love this word. I love how it looks, how it sounds, what it means. I love how brands stir us. Inspire us. Most of all… I love …