One of the most important things to understand about a brand (and I think most difficult when you’re new to the idea) is the magic stuff that makes a brand a brand. Our resident brand expert here in Working with Dog is Nic…. She believes the stuff that makes a brand a brand, starts with …
Finding Your Human Purpose: Why Map
The first step in creating a brand is to give it a purpose. Businesses do this wrong all the time. Superficial or temporary meaning does not an authentic brand make. Ideally, for it to work like magic, it needs to come from the inside-out, not the outside-in. Very rarely will …
Finding Your Brand Purpose: Brand Pillars
One of the most difficult and common setbacks that business owners (and lots of other humans, for that matter), is quick and effective decision making. When you’re an entrepreneur trying to do it all right and get it all done, you simply cannot afford to get sucked in 'analysis paralysis'. But, …