One of the important brand assets you will want to ensure you have on hand is a simple, short statement that describes why & what you do (and sometimes, who you do it for). Nic calls this a 'brand statement'. Now of course, the more short and simple something is, the more difficult it is to …
Delegating to a Designer
5 Steps for Bossing 2017 #4 Brand
Welcome to Day 2 of the '5 Essential Steps for Taking What You Want in 2017' Today we're on to #4... Your Secret Weapon to Standing out in a crowded marketplace... 4. Brand Spoiler alert, your brand is not your logo. I sometimes feel slightly insecure when I introduce myself as a …