Throughout more than a decade of experience as a photographer, an entrepreneur, a consultant and as a consumer of business and marketing content... a few basic 'universal truths' have slowly crystalized in my mind. For years before I had named them, I was striving to achieve these …
What is Marketing?
Is the concept of marketing like the concept of ‘art’ - does its definition have any impact on its effectiveness? I suppose the answer depends on who you ask and what’s at stake in their response. Historically, Marketing has been all about transactions: creating and measuring critical exchanges of …