If you think you may want to BECOME a pet influencer: Check out this interview with Lucas Bérullier, founder of My Pet Agency, one of the first influencer agencies for pet representing some of the world's most influential and talented Pet Influencers, with a combined global reach of more than 10 …
What is a Pet Influencer & How Do I Become One?
One of the great things about nosing around the pet industry for over a decade, is the fascinating pleasure of watching it evolve. Plus, since I'm not just in the pet industry, but a marketing person too - I've watched that world change over the 12+ years I've been helping businesses get noticed. …
The Pets As Kids Revolution
The Pets as Kids Revolution. What is the difference between a pet parent and a pet owner and what does it mean for your business and the future of the pet industry in Britain* *This article first appeared in the March 2017 issue of Pet Product Marketing - aimed at a British audience** The words …